This Global Recycling Day (March 18th), LifestyleGarden® – one of the UK’s most exciting outdoor furniture manufacturers – has its eye firmly set on a more sustainable future with the launch of its new Nassau® offering, powered by Social Plastic® from Plastic Bank.
13.2 million bottles rebirthed in 2022
Not only will every Nassau chair be made from the equivalent of 175 recycled plastic bottles, but the range is already committed to utilizing the equivalent of 13.2million bottles (or 264,000kgs) in its first year. That’s a lot of plastic! However, the impact of the Nassau collection – launched in collaboration with the Eden Project once again – goes further than vital environmental protection. In a true industry first, this collection will also close the loop by positively impacting the social and economic communities within the Plastic Bank supply chain through the use of Social Plastic®. Put simply Social Plastic® is ethically recovered plastic that helps local collectors in vulnerable coastal communities gain access to stable income and basic family necessities, whilst also working to help to eliminate ocean plastic pollution.
HOW TO ACCESS ALL THE DETAILS
Full details about this game-changing range, the exciting new partnership between the brands, and an explainer on Social Plastic® can be found below (please scroll down to access the word documents, which include the RRP and stockist details).
You can also download the full media pack here, including access to a full image library of both lifestyle and cut-out imagery. A video, telling the full incredible story can also be viewed here.
WHAT IS ON OFFER TO YOU – COLLABORATIONS & SAMPLES
We are extremely excited about this launch and hope you are too. To support the launch we are pleased to offer the following:
Product samples for giveaways & competitions (please note samples will be limited and the first refusal will be given to those with a macro following/audience size)
Interview access to representatives at LifestyleGarden®, Plastic Bank, and the Eden Project.
Product samples for set dressing for broadcast media
Opportunity to discuss collaboration opportunities – if you have any thoughts on how you might like to feature this story then please do reach out via kimberley@hornbywhitefootpr.co.uk or by calling +44 (0)7851 610573.
We hope you will join us on this journey!
About Nassau – powered by Social Plastic®
This incredible new collection of chairs and tables (from RRP £299) has been created in a uniquely sustainable way by using ethically recycled Social Plastic® from Plastic Bank, part of an exciting long-term partnership between the two brands. And, what a partnership it shall be, with both parties perfectly aligned in their vision to create a world without waste, further building on similar partnerships such as that with the Eden Project and the ground-breaking DuraOcean® chair.
What is Social Plastic®?
Simply put, Social Plastic® is ethically recovered plastic that helps fight ocean pollution, whilst simultaneously improving the lives of those who collect it.
The collected plastic waste is washed, flaked, and goes through a recycling process, where it is then pelletized and integrated into products and packaging as part of a closed-loop supply chain. These pellets are what LifestyleGarden® will use to “power” its Nassau collection, every item of which will be created within its in-house manufacturing facilities, which enables LifestyleGarden® to ensure complete traceability of material and product.
Collectors in Plastic Bank’s ethical recycling ecosystems in coastal communities receive bonuses for the materials they collect, which helps them provide basic family necessities such as groceries, school tuition, internet access, health insurance, cooking fuel, and more.
If you want to find out more about LifestyleGarden® and its premium-quality outdoor furniture, please visit us at www.lifestylegarden.com and follow the team on Facebook and Instagram.
Plastic Bank empowers the regenerative society. They build ethical recycling ecosystems in coastal communities and reprocess the material for reintroduction into the global supply chain as Social Plastic. Collectors receive bonuses for the materials they collect which helps them provide basic family necessities such as groceries, cooking fuel, school tuition, and health insurance. Plastic Bank’s Alchemy™ blockchain platform secures the entire transaction and provides real-time data visualization – allowing for transparency, traceability, and rapid scalability. Learn more at www.plasticbank.com
