Award-winning wig company launch search for the perfect person to front their hair-loss campaign
A Newcastle-based start-up who are committed to changing how women feel when they experience hair–loss is looking for someone to front its campaign to raise awareness of alopecia and hair–loss.
An estimated 8 million women in the UK have hair-loss, and the causes range from chemotherapy induced loss to alopecia (which affects 2 in every 1,000 people) and even stress.
Now, The Wonderful Wig Company is encouraging people to send or tag them in before and after photographs using the hashtag #hairwin as opposed to hair-loss.
“Our aim is to make people feel fabulous again,” says Nicola Wood, founder of The Wonderful Wig Company, “but I’m also eager to support women in the hair-loss community by sharing experiences, advice, support and now our before hair-loss and after hair-loss photographs.”
Founded by Nicola in 2017 after her own experience with cancer in 2016 – The Wonderful Wig Company offers both wigs and hairstyling combined to help people regain their confidence and self-esteem during hair-loss.
“Finding good wigs, more so a good service, was so difficult and the options I found available were so old-fashioned! I was only in my 30s at the time, and I thought – there must be thousands of women feeling like me. I founded The Wonderful Wig Company after my recovery because I wanted to help people access good quality wigs and up-to-date hairdressing. I’ve been a hairdresser for 23 years, so it made perfect sense.”
If selected to be one of the faces of the campaign, you will win:
- A one–year contract as the official face of The Wonderful Wig Company
- Four human hair wigs, 1 per season, each worth up to £2,000
- Media call, photo opportunities and promotional activity with The Wonderful Wig Company
“Our aim is to help those in the hair loss community to feel fabulous again. That’s why we’d love to have a real member of that community to be our first ever ‘face of The Wonderful Wig Company,” explains Nicola Wood, “if you have a positive outlook and can support and champion other women experiencing hair loss, then send us your photographs!”
How to submit your photographs to the Face of The Wonderful Wig Company Campaign:
- Tag your before and after posts on Instagram with #hairwin @thewonderfulwigcompany
- Visit https://wonderfulwigs.co.uk/competition/ and enter
The Wonderful Wig Company provide a fully inclusive service to help people get through their hair loss situation, whatever it may be. Whether it’s due to chemotherapy, alopecia, genetics, pattern baldness, gender transition, stress or just for fashion, The Wonderful Wig Company pride themselves on finding the right hair solution.
Shortlisted for the upcoming Living North health and beauty award
Winners of the Best UK Wig supplier award from LUX
Winners of award for Corporate Social Responsibility at the Sunderland Echo awards
The only independent salon to be awarded a space on the NHS national framework
Nicola Wood is the founder of The Wonderful Wig Company. In May 2016 Nicola was diagnosed with breast cancer and was treated at the Queen Elizabeth Hospital, Newcastle. Nicola’s cancer led to a personal struggle with hair loss and body image concerns. Nicola found that good wigs and a good service were difficult to come by. It was then she decided to combine her skills as a hairdresser with her passion for helping women like her. She founded The Wonderful Wig Company in 2017.
Crystallised is an award-winning cultural marketing, PR and events agency supporting the reach of cultural initiatives across the UK and Europe. Between 2015 and 2019, Crystallised has generated audiences for culture of over 22 million and its marketing campaigns put approximately £1m per year in to the UK cultural economy.