What is “Greenwashing” and How Can You Spot It in the Fashion Industry?
If you’re an avid supporter of ethical clothing and you’re looking to contribute towards a more sustainable future then we’re sure you’ll be eager to find genuinely vegan clothing. However, with so many brands now jumping onto the sustainable fashion movement, they are sometimes not entirely honest on their sustainable claims.
Greenwashing is a term that refers to brands that claim they are sustainable when they either have not provided sufficient evidence or are simply lying about being sustainable to attract conscious shoppers.
If you’re worried about being caught out by dishonest high street brands, there are things you can look out for, either when shopping online or in a store. Fferal are leading suppliers of vegan clothing and sustainable accessories and are here to help you on your mission to achieve a greener life.
When is Clothing Actually Considered Sustainable?
If you’re new to the ethical clothing scene, then you may not know exactly what makes clothing sustainable. For clothing to be considered sustainable, it must be made from environmentally-friendly textiles and materials. This includes sustainably or organically grown fibre crops or even recycled materials.
Unlike fast fashion producers, ethical clothing brands will take on a “slow fashion” approach ensuring products are made ethically, fairly and sustainably. This includes cutting out chemicals and toxins in the production process, giving workers fair pay and proper care whilst ensuring clothing is produced to the highest quality.
If you’re determined to cut out damaging effects on the environment from your life, then shopping for vegan or ethical clothing is the right step to take.
How to Spot Greenwashing
Now we’ve established what sustainable clothing actually is, it is important to understand the telltale signs that a brands clothing isn’t as sustainable as they claim. If you’re passionate about shopping ethically, being caught out and buying non-sustainable clothing can be very upsetting.
However, spotting greenwashing may not be as hard as you think. For example, when shopping online, you should pay special attention to the product description. Most brands will add a product description for their clothing items, either outlining specific information or just the materials used.
If you spot any synthetic materials, you know you’ll be looking at un-sustainable clothing. The most common synthetic materials used in the fashion industry includes:
Whilst these materials may feel soft and shiny, they are essentially just plastics. These materials have been crafted in factories using fossil fuels, meaning they have a negative impact on our environment.
If you’re shopping in a high street store, always make sure you check the little label on the inside of the garment. Again, you need to look for the materials included on the label to make sure the piece you’re buying is actually sustainable and/or ethical.
Why Shop Ethically?
Shopping ethically not only helps to protect our environment on the long-term, but it also contributes to a better future for the farmers who grow the materials and the factory workers who make the clothing.
By shopping ethically, you can feel amazing knowing you are doing your part for our environment and the people. If you have any more questions on sustainable clothing, please feel free to get in touch with us today.